The parade begins at 8:30 a.m. EST in New York, equivalent to 3:30 p.m. in Romania and 10:30 p.m. KST. These conversions identify the event’s start, not the artists’ individual performance times.
New confirmations for the New York parade
RIIZE and EJAE are among the artists Macy’s announced on November 13 for the 100th edition of its Thanksgiving Day Parade. The event takes place in New York on Thursday, November 26, 2026.
The official release lists RIIZE among the float performers and separately announces a featured performance by EJAE. These are two confirmed appearances; a joint stage has not been announced.
Start time and the US broadcast
The parade begins at 8:30 a.m. EST in New York, equivalent to 3:30 p.m. in Romania and 10:30 p.m. KST. These conversions identify the event’s start, not the artists’ individual performance times.
NBC, Peacock and Telemundo are the announced US outlets. The wording “8:30 in all time zones” refers to regional US scheduling and does not confirm simultaneous worldwide access or Romanian availability.
What is known about the appearances
Macy’s Instagram announcement promotes its talent reveal, while RIIZE and EJAE are explicitly named in the organizer’s official release. NBC, AP and Soompi also reported the program.
Songs and individual performance slots are not specified in the consulted sources. The official Macy’s announcement remains the reliable guide to the schedule; the RIIZE photograph used here is from the 2024 Melon Music Awards, not the upcoming parade.
Independent publication documented from primary sources. Rankings and reviews are transparently labelled editorial opinion.


