11 days, 21 hours and 50 minutes: TREASURE’s fastest music video to reach 100 million views.
A November 14 milestone
TREASURE’s “SHOCK” music video passed 100 million YouTube views at approximately 3:50 p.m. KST on November 14, 2026. It is the group’s fastest music video to reach that total, according to YG Entertainment.
YG detailed the achievement on November 15, as reported by NEWSIS and OSEN. An official Weverse notice and the TREASURE MAKER account’s original X post also acknowledge the milestone and celebrate it with fans.
59 minutes ahead of “IF I”
“SHOCK” was released on November 2 at 6 p.m. KST. Its reported journey to 100 million took 11 days, 21 hours and 50 minutes. Yonhap corroborates that release-to-milestone timeline, citing the agency.
The previous group record belonged to “IF I,” which took 11 days, 22 hours and 49 minutes. Subtracting those intervals gives a 59-minute improvement. This is a comparison within TREASURE’s catalogue, rather than a claim about an industry-wide K-pop record.
The single and its original sources
YG describes “SHOCK” as an electronic hip-hop digital single. The official credits include an interpolation of 1TYM’s “Hot,” a connection covered in our earlier report on the release teaser.
The complete music video remains available through the official link in the sources. The total counts video views, not unique viewers. The photograph accompanying this report is an archival image from the group’s 2023 Hello Tour.
Independent publication documented from primary sources. Rankings and reviews are transparently labelled editorial opinion.
